Importance of SMS marketing in Business

Smartphones have become an important part of our life. The smartphone industry is getting bigger day by day and this consistent domination has made the marketers more aware and innovative to reform policies for Bulk Sms Service.

Studies show that text messages have open rate of around 96% which is very much higher than email and other forms. Below mentioned is the statistical data collected from different sources that tells the importance of Bulk SMS marketing.

• More than 40% of consumers have chosen text messaging as the medium to receive promotional messages or any product detail. It is because of its reliability to direct reach the customer than any other channel whether it be email marketing or social media. 

• Promotional Bulk SMS has become a major builder of potential customers for various businesses and apart from that more than 60% customers prefer Bulk SMS support from the organization. It has led to a tremendous growth in the conversion rate for the companies. 

• Changes can be done according to the scenario as customization for promotional sms is offered to target the audience according to their likes and preferences and ultimately saves time and money. 
  

• There are no barriers present in the exchange of data between two channels as compared to that of email marketing where different filters are present having their own criteria. 

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